Boarda Studio / Solutions / Retail
Your shoppers leave because they cannot find the store.
Boarda embeds AI-powered search into your mall website, app, or kiosk so visitors find stores, restaurants, and services instantly — no directory board required.
Used at shopping centres and retail destinations across Europe.
See the attendee experience with Boarda ExplorerWhy shoppers give up and walk out
Visitors leave when they cannot find a store
A shopper looking for one specific brand walks two floors, gives up, and leaves the mall entirely. That lost visit costs every retailer in the building.
Static directories do not answer real questions
Touch-screen kiosks list stores alphabetically. Nobody searches alphabetically. Visitors want 'running shoes near the food court' and get nothing useful.
You have no idea what visitors actually search for
Without query data, you cannot prove to tenants that shoppers are looking for their category. Leasing decisions stay gut-feel instead of data-driven.
Live in your mall this month
Step 01
Upload your tenant directory and services
Import stores, restaurants, services, and facility locations into the Boarda dashboard. AI enrichment adds descriptions, categories, and opening hours automatically.
Step 02
Embed search on your mall website or app
A single embed snippet adds branded search to your website, mobile app, or in-mall kiosk. Visitors type natural questions and get instant store-level results.
Step 03
Track visitor intent in real time
See which stores, categories, and services are most searched. Spot demand for brands you do not carry yet. Share footfall intelligence with tenants.
Everything your retail venue needs
Natural language store search
Visitors type 'kids shoes near the cinema' and see exact store names, floor numbers, and directions.
Multilingual by default
English, German, Arabic and mixed-language queries work out of the box. Serve tourists and local shoppers equally.
Category and brand discovery
Search by product category, brand name, or service type. Results show store location, opening hours, and current promotions.
Floor-by-floor search
Results include floor number, wing, and nearest entrance or escalator. Visitors understand multi-level layouts at a glance.
Promotion and event surfacing
Seasonal sales, pop-up events, and loyalty offers appear in search results alongside store listings. Drive foot traffic to participating tenants.
Pre-launch query simulator
Run 500 realistic shopper queries against your directory before launching. Catch missing categories and incorrect floor assignments early.
Know what your visitors want before they ask staff
The real-time analytics dashboard shows you every search query as it happens. See which stores and categories visitors are looking for, spot demand for brands you do not carry, and share footfall intelligence with tenants to support leasing decisions. Zero-result detection tells you what is missing from your directory so you can fix it in minutes.
- Most searched stores, brands, and categories
- Zero-result detection — discover unmet demand
- Search volume by floor and time of day
- Language and device breakdown of your visitors
What operators say
We embedded Boarda on our mall app and saw 12,000 searches in the first month. The biggest surprise was that 'prayer room' was the third most searched term. We had one but it was not in the directory. Fixed in five minutes, satisfaction scores went up immediately.
Sophie Brandt
Mall Operations Director, Galeria Zentrum
Leasing used to be a guessing game. Now we show prospective tenants exactly how many visitors searched for their category last quarter. A sportswear brand signed after seeing 2,400 searches for 'running shoes' with zero results. Data sells.
Marco Vitale
Commercial Director, EuroMall Group
Frequently asked questions
How long does it take to set up for one mall?
Most operators upload their directory and go live in under two hours. The embed works on websites, apps, and kiosk browsers.
Can tenants update their own listings?
Yes. You can grant store-level access so tenants update descriptions, promotions, and hours themselves. Changes go live after optional approval.
Does it replace our existing directory kiosks?
It can run alongside or replace them. The search widget works in any browser, so existing kiosk hardware can load it directly.
What about seasonal pop-ups and temporary stores?
Add and remove temporary listings at any time. Set start and end dates so they appear and disappear automatically.
Is visitor data shared with tenants?
Aggregate category-level data can be shared in tenant reports. Individual search queries are anonymous and never contain personal data.
Your visitors are searching. Are you listening?
Upload your directory, embed the widget, and start understanding what shoppers actually want.