Boarda Studio / Solutions / Shopping Malls
Your shoppers cannot find stores, so they leave.
Boarda embeds AI-powered search into your mall app or website so shoppers find stores, restaurants, and services instantly — no more confusing directories.
Trusted by shopping centers and retail destinations across Europe.
See the attendee experience with Boarda ExplorerWhy shoppers leave without buying
Shoppers ask security guards where stores are
Visitors lean on mall staff for directions because kiosk directories only sort by floor. Staff time is wasted and shoppers still get lost.
Static directories do not answer real questions
Someone wants 'running shoes near the parking entrance' but your directory only lists brand names alphabetically. They give up and leave.
You cannot see what shoppers are looking for
Without search data you do not know which store categories are in demand, which services shoppers cannot find, or which zones need signage.
Live before your next campaign
Step 01
Upload your mall content
Add stores, restaurants, services, and event spaces to the Boarda dashboard. AI enrichment fills categories, descriptions, and floor details automatically.
Step 02
Embed search in your mall app or site
One embed snippet adds branded search to your mobile app, website, or lobby kiosk. Shoppers type natural questions and get instant answers.
Step 03
Track shopper intent in real time
See which store types are trending, which brands shoppers search but cannot find, and which floors need better signage — live.
Everything your mall needs
Natural language mall search
Shoppers type 'kids clothing near the food court' or 'ATM on level 2' and get exact store locations instantly.
Multilingual by default
English, German, Arabic and mixed queries work out of the box. Serve tourists and locals equally.
Store catalog with offers
Results surface live promotions, opening hours, and store descriptions so shoppers know exactly what to expect.
Floor and zone awareness
Search results include floor, zone, and nearest entrance or elevator so shoppers navigate directly without confusion.
Category intelligence
Boarda understands that 'sneakers' and 'running shoes' map to the same stores. Synonyms and related terms work automatically.
Pre-launch query simulator
Run 500 realistic shopper queries before a new tenant opens. Catch missing categories, wrong floor numbers, and outdated info early.
Know what shoppers want, live
The real-time analytics dashboard shows every shopper search as it happens. See which store types trend, which brands visitors cannot find, and which floors need better signage. By the end of the first week, you have a data-driven action list.
- Most searched store categories and brands
- Zero-result detection — see unmet demand live
- Search volume by floor, zone, and time of day
- Language and device breakdown of your shoppers
What operators say
Within two weeks of embedding Boarda on our mall app, we discovered 'pharmacy' was the third most searched term and the one we had was hidden on a basement level. We relocated the signage and search-driven foot traffic doubled for that store.
Hanna Reuter
Leasing Manager, Zentral Galerie Berlin
Tenants now ask us for their search analytics. They want to know how often shoppers look for their brand. That data has become a negotiation tool in lease renewals.
James Whitley
Head of Operations, Meridian Retail Group
Frequently asked questions
How quickly can we go live?
Most malls upload their tenant directory and go live in under two hours. The embed works on apps, websites, and lobby kiosks.
Does it update when tenants change?
Yes. Add or remove tenants, update opening hours and promotions at any time. Changes appear in search results immediately.
Can we segment analytics by tenant category?
Yes. Filter dashboards by retail, food, services, or custom categories to see exactly what shoppers search in each segment.
Is shopper data collected?
Queries are aggregated anonymously. No personal data is collected or shared. Boarda is designed with GDPR compliance in mind.
Does it work for outlet centers and mixed-use properties?
Yes. Any property with searchable tenants and services works with Boarda — malls, outlets, retail parks, and mixed-use buildings.
Your shoppers are searching. Make sure they find something.
Upload your tenant directory, embed the widget, and let shoppers find every store without asking for directions.