Boarda Studio / Solutions / Stadiums
Your fans cannot find their gate, their seat, or a hot dog.
Boarda embeds AI-powered search into your stadium app or website so fans find seats, concessions, and facilities instantly — without asking a steward.
Used at stadiums and arenas across Europe.
See the fan experience with Boarda ExplorerWhy fans miss kick-off and skip concessions
Fans ask stewards the same questions all game
Where is my gate? Where is the nearest food stand? Your staff spend matchday answering the same questions instead of managing the venue.
Static venue maps do not answer real questions
Your printed map shows sections but not how to get there. Fans type 'food near section 214' and get nothing useful.
You have no data on what fans search for
Without query data you cannot optimise concession placement, gate assignments, or signage. Every improvement is a guess.
Live before your next matchday
Step 01
Upload your venue content
Add gates, sections, concessions, facilities, and event schedules to the Boarda dashboard. AI enrichment fills in missing descriptions automatically.
Step 02
Embed search on your stadium app or site
One embed snippet adds branded search to your matchday app, website, or in-venue kiosk. Fans type natural questions and get instant answers.
Step 03
Watch fan queries in real time
See top searches, zero-result queries, and concession demand by section — live, while the event is running.
Everything your stadium needs
Natural language venue search
Fans type 'beer near gate B' or 'family section' and get the exact location instantly.
Multilingual by default
English, German, Arabic and mixed-language queries work out of the box. Serve local and international fans equally.
Seat and section finder
Fans enter their seat or section and get step-by-step directions from any gate.
Concession and facility mapping
Every food stand, bar, restroom, and first aid station indexed and searchable with real-time availability flags.
Matchday content
Surface lineups, schedules, and event info through search so fans get answers without leaving the widget.
Pre-event query simulator
Run 500 realistic fan queries before doors open. Catch missing content and fix it while there is still time.
Know what fans need, live
The real-time analytics dashboard shows every fan search as it happens. See which concessions are in demand, which gates cause confusion, and where fans struggle to find facilities. Half-time query spikes tell you exactly what to optimise for the next event.
- Most searched sections, gates, and concessions
- Zero-result detection — find content gaps live
- Search volume by section and half-time peaks
- Language and device breakdown of your fans
What operators say
We ran Boarda during a 48,000-seat Champions League night. The matchday app handled 11,000 searches. The biggest insight was that 'gluten-free options' had 800 searches and zero results — we added a vendor for the next match and it sold out.
Stefan Keller
Fan Experience Director, FC Metropol
Gate congestion dropped 15% once fans could search which entrance was closest to their seat. The ops team monitors the query feed live and redirects stewards to problem areas in real time.
Rebecca Tanaka
Venue Operations, National Arena Group
Frequently asked questions
How quickly can we go live for a match?
Most operators upload venue content and go live in under two hours. The embed works on apps, websites, and kiosk browsers.
Can it handle 50,000 fans searching at half-time?
Yes. The search infrastructure scales automatically. Half-time spikes are handled without latency increases.
Does it work for concerts and non-sport events?
Absolutely. Any event at the venue can have its own content set — concerts, festivals, conferences — all from the same dashboard.
Is fan data collected?
Queries are aggregated anonymously. No personal data is collected or shared. Boarda is designed with GDPR in mind.
Can we share data with concession partners?
Yes. Export category-level search data to show partners what fans are looking for. Individual queries stay anonymous.
Your next matchday is coming. Make sure fans find everything.
Upload your venue content, embed the widget, and give fans instant answers from gate to seat to hot dog.