Boarda Studio / Solutions / Theme Parks
Your guests wander the park instead of enjoying it.
Boarda embeds AI-powered search into your park app or website so guests find rides, shows, and restaurants instantly — without asking staff.
Used at theme parks and amusement parks across Europe.
See the visitor experience with Boarda ExplorerWhy guests miss rides and leave early
Guests ask staff the same directions all day
Where is the roller coaster? When is the next show? Your team spends the day as a walking info desk instead of creating great experiences.
Printed park maps do not answer real questions
Guests want 'water rides for toddlers near the food court' but your map only shows icons. They wander, miss attractions, and leave frustrated.
You have no insight into what guests search for
Without query data you cannot tell which rides are most sought, which food types are missing, or which areas cause confusion.
Live before your next season
Step 01
Upload your park content
Add rides, shows, restaurants, facilities, and schedules to the Boarda dashboard. AI enrichment fills in descriptions and categories automatically.
Step 02
Embed search on your park app or site
One embed snippet adds branded search to your mobile app, website, or in-park kiosk. Guests type natural questions and get instant answers.
Step 03
Track guest intent in real time
See which rides are trending, which shows drive demand, and where guests hit dead ends — live, while the park is open.
Everything your park needs
Natural language park search
Guests type 'scary rides for teenagers' or 'ice cream near the lake' and get exact locations instantly.
Multilingual by default
English, German, Arabic and mixed-language queries work out of the box. Serve international tourists and local families equally.
Attraction and show finder
Search by ride type, thrill level, or show time. Results include location, wait-time indicators, and height restrictions.
Schedule-aware results
Show times, parade schedules, and seasonal events appear in results. Guests always see what is happening right now.
Ticket-tier surfacing
Results flag which attractions are included in each ticket type so guests know what they can access.
Pre-season query simulator
Run 500 realistic guest queries before opening day. Catch missing rides, outdated menus, and wrong zone names early.
Know what guests want, live
The real-time analytics dashboard shows every guest search as it happens. See which rides create buzz, which food types are missing, and where guests hit dead ends. By the end of opening weekend, you have a data-driven list of improvements.
- Most searched rides, shows, and food types
- Zero-result detection — discover missing content live
- Search volume by park zone and time of day
- Language and device breakdown of your guests
What operators say
We embedded Boarda in our park app for the summer season. The top insight: 'gluten free food' was the fifth most searched term and we had exactly one option. We added three more vendors within weeks and guest satisfaction scores jumped.
Anna Lindqvist
Guest Experience Manager, Nordic Funland
The real-time query feed is addictive. During the Halloween event we could see 'haunted house' queries spike 40 minutes before the attraction opened. We moved the queue line setup forward and avoided a bottleneck.
Carlos Mendes
Operations Director, Aventura Parks
Frequently asked questions
How quickly can we go live?
Most parks upload content and go live in under two hours. The embed works on apps, websites, and kiosk browsers.
Does it handle seasonal content changes?
Yes. Add and remove attractions, shows, and menus by date. Content appears and disappears automatically on schedule.
Can we show wait times in search results?
If your park has a wait-time API, Boarda can surface estimated waits alongside search results via the REST integration.
Is guest data collected?
Queries are aggregated anonymously. No personal data is collected or shared. Boarda is designed with GDPR in mind.
Does it work for water parks and indoor parks too?
Yes. Any venue with searchable content — rides, slides, shows, food — works with Boarda.
Your guests deserve a better day out. Give them search that works.
Upload your park content, embed the widget, and let guests find everything without unfolding a map.